MTV Networks this week created a much needed executive position at the youth-centric mega media company. Jason Hirschhorn, p[reviously senior VP of digital music & media, will now oversee MTVN’s interactives & digital media businesses.

Consider - two decades ago, a meeting of American Chief Information Officers (CIOs) would strain to fill an elevator. Dittos for CTOs. Yet the industry's first formal DTO is likely tohave a convention-siozed comraderie with a few months or quarters, so great is the need for an exec who is charged with full time "Digital" oportunities.

Hirschorrn will continue his work with MTV Networks' broadband, wireless and online efforts, and will report directly to MTVN Chairman & CEO Judy McGrath. Hirschorrn came to MTV five years ago when it acquired his company - Mischief New Media - a web site design and development company.